Product and service lifecycles are extremely fast today. Positioning them in the market is about culture and values, as well as identifying and highlighting their differences, and what problems they solve. For example, qualities such as producing less waste, offering humane working conditions, using sustainable production techniques, providing social and environmental benefits constitute a strong and emotional choice other than price/property. If the value propositions you offer have fallen short of expectations, which your reports show, it's time to reposition.
With an agile development approach, we develop applications that accelerate product/service/business development processes, including active participation of stakeholders, including beneficiaries and customers in the first place. Don't waste time positioning, assessing, and repositioning the products and services you offer or plan to offer.