SALES AND MARKETING STRATEGY

The market is not a war zone, it is an environment where risks turn into opportunities and grow exponential for those who practice the principles of coopetition

How is it possible to get to the point where our customers see themselves as the friend/part of our company, brand and products? It can be said that the solution is "digital transformation", whereas digital transformation is not the magic formula as it is thought. Digital is just one of the tools, not the goal. Software and other sophisticated tools are tools that implement your strategy, if you don't have a strategy, they only do what the consultant codes. This is no more than a certain level of accurate/or missed prediction of what you want.

No matter what we do, word-of-mouth marketing is still the most effective customer acquisition and protection channel. In addition to having unusual communication with customers, it is also necessary to notice tools that have not been used before. The market is not a war zone, it is an environment where risks turn into opportunities and grow exponential for those who practice the principles of coopetition.

In this case, you may ask, "What should be our strategy?" If you're ready to embark on a journey to discover your values, market environment, development and collaboration opportunities to find the answer, we're here to be your companion.

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